Discover the principles and passions that drive our fragrance journey
What We Stand For
CONFIDENCE
Our mission is to create fragrances that inspire self-assurance and positivity, and help you feel and smell your best, no matter where you are in your love journey.
RELATABILITY
By embodying the value of relatability, we hope to inspire you to share your own stories, and to connect with one another through the power of scent.
THE "IT" FACTOR
We are committed to creating scents that are bold, daring, and unforgettable, and that help you feel confident and ready to take on the world of love and dating.