A Message From Our Founder
Umm... first and foremost, THANK YOU for being here. Seriously, pinch me.
XOXO, EMMA
Building The Roster from the ground up has been my most exciting journey yet. It’s a brand that doesn’t just bottle scents—it bottles stories, the real ones shared by incredible women navigating the rollercoaster of modern dating.
This journey has been a beautiful whirlwind of conversations with YOU, about everything from first-date butterflies to heartbreak, meet-cutes to online dating fails, proposals to movie-worthy moments, and everything in between. And yes, I may have thrown a few of my own dating tales into the mix. No crumbs left behind!
Simply put, every woman deserves a perfume she loves—and the kind of love that sweeps her off her feet.
At The Roster, we’re starting something special—a fragrance movement that’s all about telling real stories from real women about their real dating adventures. We’re just getting started, and we’re here to transform the perfume experience, one scent at a time.
So, here’s to every swipe, every ‘just one more date,’ every unforgettable memory (the good and the cringe). Because if love’s a game, consider this your playbook.
And girl, you smell amazing.
The Roster Girl: Her Story
She’s a storyteller, weaving humor into heartbreak and finding beauty in the chaos of love and life. She’s the girl who laughs at her own awkward texts, rewrites her own rules, and knows that the best stories come from the messiest moments. She’s creative and clever, the kind of friend who can turn a bad day into a good laugh over coffee or margaritas.
She’s romantic but not naive, sweet but never a pushover. She dreams big and loves deeply, but she’s also the girl who knows when to walk away because her standards are sky-high. She lives for the little joys—dancing barefoot to her favorite songs, discovering new adventures, and capturing memories she’ll retell for years to come.
For her, The Roster is more than perfume—it’s a collection of her memories, moods, and milestones. It’s the scent of that unforgettable night out, the quiet confidence of a new beginning, and the sweet nostalgia of what once was. She doesn’t fit into one mold, and neither do we.
The Roster is here to celebrate every side of her—raw, relatable, and entirely real
Our Story, Our Values: The Heart Behind The Roster
SLIDE INTO OUR DMS
Got a burning question or just want to chat about our scents? Drop us a message here, and we’ll get back to you faster than you can say "fragrance obsession." We're always here to help and can't wait to hear from you!