A Message From Our Founder

Umm... first and foremost, THANK YOU for being here. Seriously, pinch me.

XOXO, EMMA

Building The Roster from the ground up has been my most exciting journey yet. It’s a brand that doesn’t just bottle scents—it bottles stories, the real ones shared by incredible women navigating the rollercoaster of modern dating.

This journey has been a beautiful whirlwind of conversations with YOU, about everything from first-date butterflies to heartbreak, meet-cutes to online dating fails, proposals to movie-worthy moments, and everything in between. And yes, I may have thrown a few of my own dating tales into the mix. No crumbs left behind!

Simply put, every woman deserves a perfume she loves—and the kind of love that sweeps her off her feet.

At The Roster, we’re starting something special—a fragrance movement that’s all about telling real stories from real women about their real dating adventures. We’re just getting started, and we’re here to transform the perfume experience, one scent at a time.

So, here’s to every swipe, every ‘just one more date,’ every unforgettable memory (the good and the cringe). Because if love’s a game, consider this your playbook.

And girl, you smell amazing.

Our Story, Our Values: The Heart Behind The Roster

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Got a burning question or just want to chat about our scents? Drop us a message here, and we’ll get back to you faster than you can say "fragrance obsession." We're always here to help and can't wait to hear from you!