Umm... first and foremost, THANK YOU for being here. Seriously, pinch me.

Building a brand from the ground up has been my greatest adventure, especially knowing it encapsulates stories of so many girls and women navigating the world of dating. The past year has been a serendipitous whirlwind of talking to YOU about YOUR experiences with love, heartbreak, meet-cutes, not-so-cute-meet-cutes, proposals, online dating disasters, movie-worthy kisses, and all the moments in between. Did I include my own dating roster? Don't worry, I left zero crumbs.

To put it simply, I believe perfume is a product every woman deserves to own and love, and every woman deserves to feel loved and adored by their dream person.

At The Roster, we are laying the foundation for a fragrance movement; one rooted in telling real stories of real women in real dating experiences. This is the beginning, we hope, of transforming the perfume experience.

So, here's to the messy, yet magical journey of finding your signature scent and finding your signature person.

Smells revolutionary to me ;)

xoxo,

Emma