This Fourth of July, we hold these truths to be self-evident: that not all men deserve a second chance and not all perfumes are created equal
Welcome to your new era. One where you don’t wait for a text back. One where you don’t settle for a scent that fades by brunch. One where you build a fragrance wardrobe as intentional, layered, and iconic as you are.
We call it The New Declaration. And it starts with reclaiming the word “roster.”
Because this time, the roster is yours.
We the scent-obsessed, in order to form a more perfect fragrance wardrobe, do hereby establish the following truths:
We are too good for cheap body sprays that smell like ninth grade gym class.
We are too bold for vanilla personalities, unless they come with warm tonka and a rich drydown.
We are too unforgettable to wear perfume that disappears the minute we leave the house.
We deserve better stories, better standards, and better scent.
And while we're at it, we are officially done with men who don’t know the difference between cologne and body wash, who “aren’t looking for anything serious,” and who confuse mixed signals with mystery.
This is the era of the roster rebrand
The Roster is your curated fragrance lineup, built around your stories, your preferences, your power. Each scent is inspired by someone you may have dated or dodged, but now it’s about you. You get to pick what stays, what goes, and what gets sprayed.
Your scent is part of your identity. It should spark memories, start conversations, and remind everyone in the room exactly who they’re dealing with.
Here’s how your new declaration of independence smells.
The Gaslighter
Smells like lime, sea salt, and the moment you realized you could trust your intuition. This is for the girl who left the drama but kept the vacation energy.
The Perfect Gentleman
Soft rose, honey, and magnolia. The scent of someone who brings flowers just because. Romantic, old-fashioned, and exactly how you want to be remembered.
The Rebel
Leather, tobacco, and cedarwood. A scent for the nights you don’t ask for permission. Powerful, addictive, and completely under your control.
The Boy Next Door
Fresh linen and lavender. Comforting, warm, and a little bit flirty. This is for oversized hoodies, clean sheets, and the scent of someone who actually calls when they say they will.
The Narcissist
Bourbon, oak, and pepper. The one you can’t forget, even if you should. A scent that owns the room and leaves them wanting more.
The Dream Husband
Vanilla and tonka bean. Coffee and conversation. The scent of reliability, warmth, and cozy mornings. A signature for your softest, most secure self.
What makes The Roster different?
These are not mass-produced, cookie-cutter fragrances made for the mall. Each Roster scent is crafted with high concentrations for longevity, depth, and evolution on the skin. You will smell it hours later. So will everyone else. And it will be worth remembering.
Our scents are designed in partnership with female perfumers, artists, and business owners. Because if we’re rewriting the rules, we’re doing it with women leading every step.
No more watered-down formulas. No more confusing marketing. Just smart, sexy fragrance for women who know what they want.
It’s time to build your own roster
Whether you're loyal to one signature scent or like to rotate depending on your mood, The Roster is yours to design.
Try the Matchmaker Mini Set if you're still deciding what your new signature should be.
Go full-size if you're ready to commit.
Layer, mix, or wear solo depending on how the day (or the date) goes.
No rules. Just options.
This is your freedom era
Spray the scent. Leave the text unanswered. Walk into the party like it was built for you.
Honestly, your founding fathers could never.
Declaring Independence from Boring Perfume and Mediocre Men
This Fourth of July, we hold these truths to be self-evident: that not all men deserve a second chance and not all perfumes are created equal
Welcome to your new era. One where you don’t wait for a text back. One where you don’t settle for a scent that fades by brunch. One where you build a fragrance wardrobe as intentional, layered, and iconic as you are.
We call it The New Declaration. And it starts with reclaiming the word “roster.”
Because this time, the roster is yours.
We the scent-obsessed, in order to form a more perfect fragrance wardrobe, do hereby establish the following truths:
We are too good for cheap body sprays that smell like ninth grade gym class.
We are too bold for vanilla personalities, unless they come with warm tonka and a rich drydown.
We are too unforgettable to wear perfume that disappears the minute we leave the house.
We deserve better stories, better standards, and better scent.
And while we're at it, we are officially done with men who don’t know the difference between cologne and body wash, who “aren’t looking for anything serious,” and who confuse mixed signals with mystery.
This is the era of the roster rebrand
The Roster is your curated fragrance lineup, built around your stories, your preferences, your power. Each scent is inspired by someone you may have dated or dodged, but now it’s about you. You get to pick what stays, what goes, and what gets sprayed.
Your scent is part of your identity. It should spark memories, start conversations, and remind everyone in the room exactly who they’re dealing with.
Here’s how your new declaration of independence smells.
The Gaslighter
Smells like lime, sea salt, and the moment you realized you could trust your intuition. This is for the girl who left the drama but kept the vacation energy.
The Perfect Gentleman
Soft rose, honey, and magnolia. The scent of someone who brings flowers just because. Romantic, old-fashioned, and exactly how you want to be remembered.
The Rebel
Leather, tobacco, and cedarwood. A scent for the nights you don’t ask for permission. Powerful, addictive, and completely under your control.
The Boy Next Door
Fresh linen and lavender. Comforting, warm, and a little bit flirty. This is for oversized hoodies, clean sheets, and the scent of someone who actually calls when they say they will.
The Narcissist
Bourbon, oak, and pepper. The one you can’t forget, even if you should. A scent that owns the room and leaves them wanting more.
The Dream Husband
Vanilla and tonka bean. Coffee and conversation. The scent of reliability, warmth, and cozy mornings. A signature for your softest, most secure self.
What makes The Roster different?
These are not mass-produced, cookie-cutter fragrances made for the mall. Each Roster scent is crafted with high concentrations for longevity, depth, and evolution on the skin. You will smell it hours later. So will everyone else. And it will be worth remembering.
Our scents are designed in partnership with female perfumers, artists, and business owners. Because if we’re rewriting the rules, we’re doing it with women leading every step.
No more watered-down formulas. No more confusing marketing. Just smart, sexy fragrance for women who know what they want.
It’s time to build your own roster
Whether you're loyal to one signature scent or like to rotate depending on your mood, The Roster is yours to design.
Try the Matchmaker Mini Set if you're still deciding what your new signature should be.
Go full-size if you're ready to commit.
Layer, mix, or wear solo depending on how the day (or the date) goes.
No rules. Just options.
This is your freedom era
Spray the scent. Leave the text unanswered. Walk into the party like it was built for you.
Honestly, your founding fathers could never.